Same company.
Five ways to remember it.
Every direction uses the same message, logo, products and proof. Cobalt is the control. The remaining directions show how the proposed Mineral system behaves under different palette and art direction rules.
- Company
- Infrastructure operator
- Audience
- Digital businesses and agencies
- Memory device
- Mark, grid, mono label, hardware
Judge the system, not different copy.
- Provide, run and protect cloud, servers and AI
- Satoshi plus JetBrains Mono
- Real infrastructure and operator imagery
- One external identity signal per direction
Cobalt Grid
Clear and technical. The risk is category familiarity without enough memory.
Prepared 23 August 2026
Mineral System
Navy is the ground. Mineral Gold behaves like a matte equipment plate, never jewellery.
Prepared 23 August 2026
Editorial Mineral
Intercom-like restraint, translated into hardware, people, grids and accountable operations.
Built for production.
Backed by people.
Cloud, servers and GPU capacity, with one team available to run and protect them.
Run by people.
India · Serving globally · Since 2009
Prepared 23 August 2026
Midnight Material
The latest moodboard becomes image atmosphere, while Navy and Mineral remain the identity.
Built for production.
Backed by people.
Cloud, servers and GPU capacity with accountable operations.
India · Serving globally · Since 2009
Prepared 23 August 2026
Carbon Utility
Carbon and Gold stay central. Terracotta becomes the CTA and Olive supports secondary use cases.
Built for production.
Backed by people.
Cloud, servers and GPU capacity with accountable operations.
Run by people.
India · Serving globally · Since 2009
Prepared 23 August 2026
Approve the system. Leave production proofs for the next gate.
A valid blocker is category confusion, poor contrast, cultural misreading or demonstrated reproduction failure. Preference alone is not a blocker.
None selected